Revenue-Capturing Website Secrets for Entrepreneurial Physicians

Module 12: Going live with your revenue-capturing website!

The moment has arrived — probably not within the 12 weeks of this course unless you have been unusually industrious, but when you have finally been told by your webmaster or designer that your website is ready for publication.

Well done on paying all this attention, making the many decisions that you’ve faced along the way, and getting to this point!

Once your website is up, the real work begins of driving traffic to it, and I hope that Modules 10 and 11 have given you sufficient ideas to have a plan for your Internet (website) marketing. You can follow your launch immediately with some of the traffic-generating activities I suggested in those modules.

But before you go live, I encourage you to go through the checklist I have created for you below (print the spreadsheet version up). The idea is to make your launch as error-free and smooth as possible.

21 Steps to a Stress-Free Website Launch

Number 1

Your Privacy Policy is in place and can be access from all pages via a link. It’s usually in the page footer.Here is a sample of a Privacy Policy from the Better Business Bureau.You may need to adhere to HIPAA standards of handling information depending on what you are offering.

Note that there are special requirements for privacy policies for websites directed at children. Read more about COPPA here.

Number 2

Your Terms of Use Agreement is in place. It’s also usually accessible via a link in your footer.Your Terms of Use Agreement is a contract that your website users agree to, by visiting and using your website. It contains elements such as your copyrights, how your information should be used, what you do and don’t guarantee with your product(s) or service(s), and any and all disclaimers. Read this useful article on Terms of Use Agreements.

This Agreement, along with your Privacy Policy and any Disclaimers you have, are best reviewed by your business attorney, as they serves to protect your visitors, you and your practice or business.

Number 3

No spelling or grammar errors are detected. Have a third party read all your content to look for mistakes as poor grammar and spelling mistakes undo much of the professionalism you are striving to achieve with your website. Be sure to look for punctuation errors as well!

Number 4

Your webmaster has created a Site Map, and is poised to submit it to the search engines. He or she will need to submit the XML site map to Google. This is technical – be sure to ask for it!

Number 5

Your footer has the date (e.g. 2010) and the copyright symbol or wording.

Number 6

All your key pages have descriptive titles that contain keywords or phrases. Remember, those titles are to be found in the title bar in the very top browser bar. This is a simple SEO opportunity.

Number 7

All your key pages have concise meta descriptions – brief summaries of the pages’ contents that you see on a search engine page. While less important to the search engine ranking, these give searchers a much better idea of what that page is all about and help them decide whether to click on your page or not. They should be sentences written in natural English.

Number 8

Make sure your title tags (your meta tags) are all optimized for each page, using the keywords that best define the contents of the page and that you have selected.

Number 9

Register your website with the Search Engines (Bing, Google, Yahoo), and submit it to the Search Engine Directories such as The Open Directory (DMOZ) (free), Yahoo Directory (paid), and the many other directories in this list: 20 Major Website Directories to Submit Your Website To. Ideally, your webmaster should help you with this.

Number 10

Ask your webmaster to ensure that your website shows up correctly in all the browsers, including Firefox, Safari, Internet Explorer, Opera, Google Chrome etc. (this is called cross-browser compatibility testing). You can use BrowserShots (free) to see how your site looks in different browsers.

Number 11

Test all your web forms. These are the boxes that visitors will enter names, email addresses, phone numbers and even mailing addresses for your freebies, newsletters and contact forms.

Number 12

Likewise, test your shopping cart or your Paypal or Clickbank set-up. Buy your own product (you can always reverse the charge later). Make sure you are directed to the correct thank you page (with the download if that is what you are offering), that you receive a thank you email with a link to the page with the downloadable item, and that you receive an email receipt generated by your shopping cart or payment system.

Number 13

If you are selling something physical, make sure your Shipping Policies (shipping methods and costs) are clear, and that you are set up to assess any state tax that you might need to be collecting. Have a clearly spelled-out Returns Policy as well.

Number 14

If you are using an autoresponder, be sure that you have your physical address listed.

Number 15

Make sure all your links work. Fix any broken links. Sadly, things stop working from time to time so you will need to do some quality control and check your links periodically as well.

Number 16

Make sure any additional domain names you have are pointing to your principal domain name.

Number 17

If you anticipate having an audience with disabilities, here is some website design information (Web Content Accessibility for Disabilities) to consider. This is techie stuff for your webmaster.

Number 18

You have yourbranding or fun “favicon” in place. A favicon is the little graphical image (icon) that you see next to thepage name in your browser tabs.

Number 19

Test your Contact Form to make sure it sends you an email correctly. In addition, send a test message to the email address(es) associated with the domain.

Number 20

Ask your webmaster to set up tracking to see who is visiting your website and how and when they are doing it. The free Google Analytics works very well. Make sure you understand what you’re trying to measure and follow!

Number 20

Make sure you have your website backed up. Most website hosts provide software to back up your site. Check with your host to find out what services and programs they provide.

You should also use a service such as SiteUpTime to monitor your website in case it goes down. There is a free version which is fine for most situations.

Go-Live Checklist:

Here then is the Physician Website Secrets Go-Live Checklist for you to print and check off, as you complete each of your chosen steps.

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Now that the course is over, I wish you every success with your website, and I hope, above all, that it becomes your little “never-sleeps machine” helping your business generate a big percent of the revenues you are striving for.

And if you’re feeling like an entrepreneurial physician, you can follow my posts at The Entrepreneurial MD Blog as well.

In addition, you can always contact me via the Contact Form (it’s one of the maroon tabs above)I look forward to your comments and feedback as I strive to make this program as useful to you as I can.

Happy webbing!

8. Your site’s title tags are optimized for the search engines