Revenue-Capturing Website Secrets for Entrepreneurial Physicians

Module 3: What’s in a Name?
How to select a winning domain name

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Here are the links mentioned in this video:

  1. Instant Domain Search http://www.instantdomainsearch.com/
  2. Bust A Name http://www.bustaname.com/
  3. GoDaddy http://www.godaddy.com/
  4. Whois http://whois.domaintools.com/
  5. Sedo http://www.sedo.com
  6. Web 2.0 Name Generator http://www.dotomator.com/web20.html
  7. Website Grader http://websitegrader.com/
  8. USPTO http://www.uspto.gov/
  9. Google Keyword Search Tool https://adwords.google.com/select/KeywordToolExternal

Additional helpful links:

  1. Domain Typo Generator: to test for alternative misspellings of your name (you might want to secure these) http://www.domaintools.com/domain-typo/

Here is an example of the misspellings for “entrepreneurial” (double-click image to enlarge)

domaintypo

Homework for Module 3:

  • Spend time selecting a domain name that reflects your service, business offering or intended ideal customer. Hint: Remember, your Website has to be set up to attract the attention of people searching for your services or products. It starts with the domain name you select. Your domain name needs to be the search term your prospective client or patient would use to find you on the search engines. They can’t search for your website named after you if they haven’t discovered you yet!
  • Secure your own name as a domain name — just in case, so that you won’t be held hostage to buying it back if you ever need it!
  • If you already have a website, test it with Website Grader. Make a note of where you and your webmaster can make improvements in its performance.