Revenue-Capturing Website Secrets for Entrepreneurial Physicians

Module 4: The Law of Attraction — Using your website to get the attention, interest and desire of your specific prospective clients. Part 1

Video 1 – the course work

Video 2 – Selecting Keywords

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Resources mentioned in this videos:

1. Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal

2. WordTracker keyword research tool
http://www.wordtracker.com

Recommended Books:

1. Mastering Online Marketing by Mitch Meyerson, Mary Eule Scarborough

2. E-Boot Camp by Corey Perlman

3. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott

Homework for Module 4:

  • Create a list of 10-15 keyword phrases for your website
  • Create your list of practice, service or product features, with a corresponding “so that” benefit for each feature.