Revenue-Capturing Website Secrets for Entrepreneurial Physicians

Module 8:Tell them what to do next: Clarify your Calls to Action

Here are the website resources

Google analytics http://www.google.com/analytics/
Google Website Optimizer http://www.google.com/websiteoptimizer
The Google Optimizer Blog, with tutorials http://websiteoptimizer.blogspot.com (this blog was discontinued in 2012)

The replacement for The Google Optimizer Blog is http://www.mattcutts.com/blog/

Homework for Module 8:

1. Review the websites from earlier modules (section of links below the videos) and see if you can detect their calls to action
2. Decide what your number one call to action is for each web page you are having created (or look at your existing website and ensure that you have strong clear simple calls to action on each key page).